Berliet was a French manufacturer associated with automobiles, buses, trucks and military motor vehicles among other vehicles based in Vénissieux, outside of Lyon, France. Founded in 1899, and apart from a five-year period from 1944 to 1949 when it absolutely was put into 'administration sequestre' ıt had been in private ownership until 1967 when after that it became part of Citroën, and subsequently acquired by means of Renault in 1974 and also merged with Saviem into a new Renault Trucks business in 1978. The Berliet marque was phased out by 1980.Marius Berliet started their experiments with automobiles with 1894. Some single-cylinder cars have been followed in 1900 by a twin-cylinder model. In 1902, Berliet took over this plant of Audibert & Lavirotte within Lyon. Berliet started to create four-cylinder automobiles featured with a honeycomb radiator and metal chassis frame was used as an alternative to wood. The next year, a model was launched that had been similar to contemporary Mercedes. In 1906, Berliet sold the licence for manufacturing his model to the American Locomotive Company.
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Previous to World War I, Berliet offered a variety of models from 8 COMPREHENSIVE RESUME to 60 CV. The main models acquired four-cylinder engines (2412 closed circuit and 4398 cc, respectively), and there was a six-cylinder model of 9500 cc. A 1539 cc type (12 CV) has been produced between 1910 and 1912. From 1912, six-cylinder models were manufactured upon individual orders only.The First World War resulted in a massive increase sought after. Berliet, like Renault and Latil, produced trucks for your French army. The military orders placed major demands for the factory's capacity, necessitating major investment throughout production plant and manufacturing area space.In 1915 a 500 hectare site was ordered between Vénissieux et Saint-Priest so that you can build a new main factory.The Berliet CBA grew to be the iconic truck about the Voie Sacrée, supplying the battle entrance at Verdun during 1916. 25, 000 of these 4/5 heap Berliet trucks, originally launched in 1914, were ordered by the particular French army. During 1916 40 of them were leaving the plant daily. Under license from Renault, Berliet were also generating shells and battle tanks right now. The number of individuals employed increased to 3, 150.By 1917 the importance of annual turnover had multiplied fourfold since the start of the war, and a new legitimate structure was deemed proper. The company became the Société anonyme des Autos Marius Berliet.Following your war the manufacturer reoriented portion of its production back for you to passenger cars, but Berliet nevertheless located themselves with excess volume, as the army was no longer buying all the pickup trucks the factory could produce, and overall output halved.Marius Berliet responded towards the outbreak of peace by deciding to generate just a single sort of truck and a single sort of car, which represented a starting from his pre-war current market strategy. The single truck on what Berliet focused was your 5 ton CBA that had served the media so well during the war.
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The passenger car for being produced, exhibited on the Berliet stand in the 15th Paris Motor Show in October 1919, was the 3296cc (15HP/CV) "Torpedo" bodied "Berliet Form VB" of modern physical appearance. Marius Berliet was it's unlikely that any to miss a tip: rather than devote occasion and engineering talent to possessing a new car for the revolutionary decade, he obtained and replicated an American Dodge. The Dodge was notoriously robust, and the Berliet replicate was well received with March 1919 when this had its first public outing, locally, at the Lyon Trade Fair. The headlights were mounted unusually high and also the simple disc wheels ended up large, giving the car an enjoyable "no nonsense" look. Particularly attractive was the cost of just 11, 800 francs in April 1919. Unfortunately, however, the Berliet engineers failed to make sure that the steel used inside car's construction was from the same quality as the Us steel used for the particular Dodge, and this resulted in series problems for that early customers of your "Berliet Type VB" and serious reputational problems for the company.
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The factory were being set up to make the "Berliet Type VB" at the rate of 100 cars per day which would have recently been an ambitious target beneath any circumstances. The rapid drop-off in demand for what at this point was the manufacturer's merely passenger car model that followed the coffee quality issues plunged the business into financial difficulties, with losses of second there’s 55 million francs recorded in a year. Survival was in uncertainty, and Berliet was placed in judicial administration in 1921. Marius Berliet himself had held 88% on the share capital, but was unable to repay all the company's creditors and also the firm therefore fell into the hands of the banking institutions. Berliet was nevertheless able to retain operational control. During the ensuring several years, supported by a sustained recovery popular that in turn reflected a highly effective model strategy after 1922, Berliet was able to repay his debtors and, in 1929, to regain financial control above the business from the finance institutions.
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